'Soho Theatre really is the leader in introducing great Indian talents to British audiences.'
Urooj Ashfaq, one of India’s most sought-after comics, writers and actors, won Best Newcomer at this year’s Edinburgh Comedy Awards, the first India-based comic to win the award. Her award-winning show, Oh No! is at Soho Theatre this January followed by a UK tour. Last autumn we presented Vir Das at the Eventim Apollo which followed Zakir Khan at the Royal Albert Hall – the first Indian comedian to perform there in Hindi. As we announce more exciting names in 2024, let’s look at how we became London’s leading producer of Indian comedy.
When we first travelled to India over a decade ago to bring our playwriting workshops to schools in Bengaluru, Kolkata and Mumbai, we’d already established a track-record of championing artists with roots in South Asia. Since the early days of Soho Theatre we staged the first plays from from the likes of Tanika Gupta MBE, Gurpreet Kaur Bhatti and Shan Khan (whose Verity Bargate Award-winning Office we premiered at the Edinburgh International Festival), and worked collaboratively with UK-based South Asian theatre companies such as Tamasha and Kali.
We took our flagship Primary Playwrights workshops for London school children aged 10-11 to Bengaluru, where we partnered with Jagriti Theatre. The culmination of these workshops were performances in London and Bengaluru, which showed that, though separated by thousands of miles, the children’s plays had many common themes.
Thanks to those who have supported this work including the British Council, Michael and Isobel Holland, and NJA Ltd.
The burgeoning comedy scene in India was underpinned by the opening of The Comedy Store in Mumbai in 2010. The financial and entertainment centre of India, it ushered in a new era of Indian comedy, supporting the careers of an emerging new generation of artists. Bearing witness to this flourishing scene, with performances primarily in English, we took the opportunity to introduce some of these emerging artists to the UK.
As the comedy scene was taking off in India, we took the play Blink, written by the Bruntwood Playwriting Prizewinner Phil Porter, and set in Leytonstone in the London Borough of Waltham Forest, to Bengaluru and New York, setting our international ambitions in stone.
Things really started ramping up from 2016 when we brought Bollywood actor and comedian Vir Das to the Edinburgh Festival Fringe for the first time.
It’s a relationship which exists to this day as we continue to present his work at the Edinburgh Fringe, in our Dean Street venue and other spots in London and all over the UK on tour. Last December we presented Vir for one exclusive performance at the Eventim Apollo.
The next year we returned to India for five weeks, touring Natasha Marshall’s show Half Breed (developed through our new writers’ programme and later filmed for the BBC). We also presented comedians Ahir Shah and Lauren Pattison in Mumbai, Delhi, Chennai, Hyderabad and Bengaluru. We formed a key relationship with G5A Foundation for Contemporary Culture, a not-for-profit cultural centre in Mumbai. Last year Ahir was crowned winner of the 2023 Edinburgh Comedy Award – the first British Asian to win the award. He’s one of Eastern Eye’s top 50 Asian stars of 2023 and he’s coming to Soho Theatre with his Edinburgh award-winning show Ends this January.
In 2016 we launched our online streaming platform, Soho Theatre On Demand, enabling even more people to access our work from anywhere in the world. As we set about filming and distributing performances from household names to rising stars, comedians from India and those with roots in South Asia, like Aditi Mittal, Nish Kumar, Anuvab Pal, Sindhu Vee and Kai Samra, appeared on our platform.
When lockdown had us all confined to our homes relying on streaming services, we signed a three-series deal with Amazon Prime Video in 2020 to bring 31 critically-acclaimed and award-winning comedy shows filmed at Soho Theatre to Amazon Prime Video’s UK audiences. All the comedians we’d digitally captured over the years were now exposed to brand-new audiences, including on British Airways flights on our own inflight channel.
In 2017 we established the first ever Comedy Stage at the Mayor of London’s free Diwali on the Square. We brought the very best comedy from the UK and India to this celebratory festival in the heart of London’s Trafalgar Square. Nish Kumar, Aditi Mittal, Anuvab Pal and Kai Samra (formerly of our Soho Young Company) performed to over 300 people, ranging from 2 years to 90 years.
2018 saw performances from Daniel Fernandes, Ahir Shah, Sindhu Vee and Kai Samra, and our 2019 line-up was Nish Kumar, Ahir Shah, Kanan Gill, Sunil Patel, Charlie George and Jamie D’Souza. We returned in 2022 with Sid Singh, Sahil Shah, Raj Poojara, Priya Hall and Shalaka Kurup, recent winner of the West End New Act of the Year 2023 competition. Our exciting 2023 line up included a free comedy storytelling workshop.
Building on the success of our Primary Playwrights workshops in India a decade ago, and not wanting to lose momentum in India because of Covid-19, we delivered another flagship artist development programme in 2020. Writers’ Lab Mumbai, established in collaboration with G5A, gave 16 young writers the opportunity to express their ideas around heritage, identity and belonging.
‘I was able to recognise my heritage and differentiate between that of my family and mine. This brought me face-to-face with the story I am so compelled to tell, and why it’s necessary.’
In recent years there’s been an explosion of Indian talent, creating an audience in India hungry to discover the next big thing, whether they’re homegrown, from the UK or anywhere else in the world.
We set the ground-work and increased visibility in Mumbai in 2019 when we presented comedian Shaparak Khorsandi to a sell-out audience at the 1,000-seat Tata Theatre at the National Centre for Performing Arts (NCPA) as part of the prestigious Tata Literature Live! Festival. This kick-started what we hope will become a regular programme of touring to India, taking ventriloquist Nina Conti there in 2022 and in 2023 comedian Olga Koch. Olga returns to India this month, with her latest show, Olga Koch: Prawn Cocktail, in Mumbai and Bengaluru.
We’ve also been busy building relationships with a number of arts organisations in Mumbai including The Habitat, a multi-venue home to live performances including open mics, comedy and improv and artist management company OML, who we partnered with to bring five Indian acts to the Edinburgh Fringe this year.
We reasserted our commitment to bring the best Indian comedy to the UK and the best UK and international comedy to India, appointing Sumit Naganath to the newly created role of Soho Theatre Comedy Producer: India, in partnership with G5A. This was another milestone, giving Soho a year-round presence there.
‘I was so excited visiting the Edinburgh Fringe for the first time. It was a brilliant way to immerse myself in the UK comedy scene. I came away with a great sense of who’d go down a storm with Mumbai audiences, and the comedians here in India who’d be popular at Soho Theatre and on tour across the UK.’
Back in London and Edinburgh we’ve staged Vir Das (Eastern Eye’s top 50 Asian stars of 2023) , Zakir Khan (Eastern Eye’s top 50 Asian stars of 2021 & 2023) – performing to a sell-out crowd and the first full-length show in Hindi at Soho Theatre – Suhani Shah (India’s first female mentalist), Aditi Mittal, Anuvab Pal, Kanan Gill (nominated for Most Outstanding Show for the 2024 Melbourne International Comedy Festival Award), Azeem Bannatwala, Sapan Verma, Biswa Kalyan Rath – whose show in Hindi was filmed at ours and is now available to digital audiences in India – and many more.
‘Soho Theatre should be commended for the incredible work it has done in bringing Indian comedians to the UK and laying the foundation for something magical like this.’
We’ve presented over 40 Indian and South Asian-heritage comedians in Dean Street, in Edinburgh and across the UK. With our Comedy Producer in India, we’re constantly on the lookout for new talent. This year, five of the 18 acts we took to the Fringe were from Mumbai. Making their Fringe debuts were Sapan Verma, Urooj Ashfaq (Best Newcomer award-winner), Abishek and Nirmal, Suhani Shah and Biswa Kalyan Rath. We recently presented Vir Das at the Eventim Apollo and Zakir Khan performed a historic first at the Royal Albert Hall – the first Indian comedian to perform there in Hindi.
Alongside all of this we’ve programmed internationally acclaimed writer, performer and public speaker ALOK, the Fringe First Award-winning show Brown Boys Swim which returns this October, and two runs of the stage version of the critically acclaimed podcast Brown Girls Do It Too. And we brought Sudha Bhuchar’s warm-hearted monologue Evening Conversations to the Edinburgh Fringe last summer following performances at ours last year, and an audio adaptation on Audible. Read about our upcoming shows here and email us if you’d like to chat about any aspect of our work with Indian and South Asian heritage artists.
'Part of the pleasure of watching this podcast turned show is the palpable gratitude and glee with which it’s received, by a (mainly girl, mainly brown) audience drinking up its gags about British-Asian life.'
With our second venue, Soho Theatre Walthamstow, opening soon, be sure to click on our What’s On pages to check out the exciting artists and comedians we’re programming – on stage, online and on tour.
Our brand new venue
See where we're up to refurbishing the old Walthamstow Granada into a state-of-the-art 21st century comedy venue in the heart of the Waltham Forest community - Soho Theatre Walthamstow.