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We are the UK’s leading producer of Indian comedy.
We bring South Asian and Indian performers to the UK, to our Soho Theatre venue in Dean Street, to the Edinburgh Festival Fringe, on tour and to our soon to be opened second venue, Soho Theatre Walthamstow. We also bring performers from the UK and around the world to India, and have recently created a new Comedy Producer role based in Mumbai, in partnership with G5A Foundation for Contemporary Culture, a not-for-profit cultural centre.
Having established a track-record of championing British Asian artists at our London venue, around 10 years ago we travelled to India, delivering workshops to schools and bringing some of our award-winning plays to cities across the subcontinent.
‘My UK home venue and fave tour promoter’
As an exciting new comedy scene was emerging in Mumbai, we started bringing these new voices to the UK.
With the launch of Soho Theatre On Demand, our online streaming platform, we started producing a range of comedians’ work for the screen, from household names to rising stars. Indian, South Asian and British Asian comedians such as Aditi Mittal, Nish Kumar, Anuvab Pal, Sindhu Vee and Kai Samra found new audiences able to access their work from anywhere in the world.
In 2017 we toured Ahir Shah and Lauren Pattison to five cities in India, marking the start of our relationship with G5A. We presented Shaparak Khorsandi in 2019 to a sell-out audience at the National Centre for Performing Arts, and in 2022 we brought Nina Conti to G5A.
In 2020, we signed a three-series deal with Amazon Prime Video to bring 31 critically-acclaimed and award-winning comedy shows filmed at Soho Theatre to Amazon Prime Video’s UK audiences. The Indian comedians we’d digitally captured now had an even wider audience.
Back in London we staged Zakir Khan performing in Hindi to a sell-out crowd, the first full-length show in Hindi at Soho Theatre. We also programmed internationally acclaimed writer, performer and public speaker ALOK, the Fringe First Award-winning show Brown Boys Swim, and a stage version of the critically acclaimed podcast Brown Girls Do It Too.
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