Job Outline
Strategic Planning
- Oversee the day-to-day marketing campaigns for the Soho Theatre Group, scheduling them to ensure they are complementary and non-conflicting, and running collaboratively and effectively alongside colleagues in press and digital
- Manage the annual output for the team across these campaigns
- Manage the team across two sites at Soho Theatre and Soho Theatre Walthamstow
- Agree and manage the expectation of box office targets and marketing budgets with the Co-Audience & Communications Directors
- Maximise the use of the ticketing system for both data analysis and income optimisation
- Regularly monitor marketing activity, audience responses and sales trends; including evaluating the effectiveness of marketing campaigns via database analysis and reporting on this evaluation
Campaign Management
- Devise creative multi-channel marketing campaigns for the Soho Theatre Group, including its in-house productions and other internal and strategic campaigns that further the Soho Theatre brand
- Oversee day-to-day delivery of marketing and promotional activities for Soho Theatre’s venues and Soho Theatre food & beverage offerings, including ad hoc events and other projects in development
- Lead on a variety of campaign meetings for in-house shows and events
- Work with Press & PR and Digital colleagues to ensure campaigns are coordinated and complementary and any paid digital marketing is aligned with our organic style/tone of voice
- Work with the Digital team to ensure digital marketing content is created in line with the marketing needs and brand of the company
- Develop, maintain and manage relationships with external agencies and freelancers on specific campaigns including, but not limited to, marketing and digital agencies, freelance design, marketing and press staff, photographers, videographers, and creative teams
- Oversee liaising with and support for visiting artists, companies, agents, and promoters on marketing activities and ensuring consistency of Soho Theatre’s brand across comms
- Oversee the production, approvals and opinions of publicity materials including drafting copy and liaising with designers and printers
- Monitor campaign and venue budgetary expenditure and work with the Co-Audience & Communications Directors to ensure budgetary control
- Identify, grow, and manage new and potential audiences for the wide-ranging artistic programme
- Oversee marketing and segmenting audience data for targeted email campaigns
- Analyse web data and audience research to evaluate marketing campaigns and devise longer-term strategies
- Liaise with Soho Theatre departments on specific departmental publicity materials to ensure they are correctly represented and within brand guidelines
- Work with the wider Audience Team on publicising access initiatives and assisted performances, working to build these audiences
Staff Management
- Provide line management, leadership, motivation, and support to the Communications Officers: Marketing and the Communications Assistant: Marketing, and work closely with the Graphic Design department
- Delegate and manage the workloads and priorities of the department and any campaign freelancers employed
- Be responsible for staff development and training opportunities
- Deputise for the Co-Audience & Communications Directors when required
- Liaise with colleagues across departments on activity and strategy to ensure Soho Theatre’s branding and messaging is consistent, providing leadership and support where required
General
- Support the Co-Audience & Communications Directors in the strategic development and delivery of Soho Theatre’s business plan, including its aims, objectives, vision, brand, and profile
- Administrate all aspects of the role, including record keeping and reporting
- Support the aims and objectives of Soho Theatre both internally and externally
- Act as a spokesperson for Soho Theatre to contacts and the industry
- Take an active part in first nights, press nights, sponsors’ evenings, and other events
- Contribute towards and champion Soho Theatre’s Equality, Access and Diversity policies
- Communicate efficiently with the rest of the department to ensure the smooth and efficient running of the Communications activities
- Attend meetings with the Audience & Communications Department and other meetings as required
- Any other reasonable duties the Co-Audience and Communications Directors may reasonably require
How to apply:
We prefer our application form to CVs. Please send us your application form outlining your suitability for the role, experience to date and enthusiasm for working at Soho Theatre. We will shortlist for the position based on how you respond to the job description. If you wish to attach a covering letter, please ensure it is no more than two sides of A4.
Please also complete an equal opportunities monitoring form here.
Submitting an application:
We prefer applications to be sent by email. Please send your completed forms to jobs@sohotheatre.com with MM25 in the subject line.
If you would like to submit your application in another format, or you have any queries about this role, please contact the HR team on 020 7478 0100 or email jobs@sohotheatre.com to discuss alternatives.
We will contact every candidate, whether they have been shortlisted for interview or not.
The deadline for submitting your application is Monday 21st July 2025, at 10am. We reserve the right to close the deadline earlier than advertised if we have received enough applications.