Experience is desirable (transferrable skills can work too). Most important is passion and commitment to Soho Theatre’s work and our sales and audience development.
Duties & responsibilities
- Devising and executing creative marketing campaigns for Soho Theatre productions and co-productions, with a focus on marketing for the comedy and cabaret programme (including transfers and tours)
- Being the first point of contact for comedy and cabaret agents and artists; liaising with them to discuss their marketing plans; circulating brand guidelines; managing the Soho Theatre brand; copywriting and proofing materials; devising, executing and evaluating marketing campaigns
- Working with the entire Communications team to promote all Soho Theatre performances, both at Soho Theatre, on tour and in Edinburgh
- Working with the Comedy team to set budgets and targets for Soho Theatre comedy and cabaret productions
- Managing the marketing budgets for Soho Theatre comedy and cabaret shows, and liaising with and supporting visiting companies in devising budgets for incoming shows
- Where applicable, managing print distribution for individual campaigns and overall venue print, liaising with printers and distribution houses
- Liaising with media agencies, industry websites and publications to book advertising campaigns
Coordinating ticket allocations on ticket agent sites and creating ad hoc promotions, offers and partnerships to drive sales - Managing e-mail campaigns using DotDigital including solus mailings for individual shows and the weekly Soho Theatre Comedy e-newsletter
- Working with Spektrix, Google Analytics and other evaluation tools to analyse audience data and behaviour to feed back to the wider team and visiting companies
- Contributing to Soho Theatre’s website – generating content, updating pages, adding events and co-ordinating on-sale of new events
- Contributing to Soho Theatre’s social media channels with colleagues to generate interesting and innovative ideas and content to engage audiences and drive sales
- Proof reading, copywriting, writing design briefs for a wide range of materials – working daily with the Graphic Design team to create materials and ensure smooth sign off processes with external companies
- Sales reporting and evaluation – working daily with ticketing system to monitor sales, run reports and data, analyse audiences and evaluate current campaigns
- Provide ad hoc communications support for other Soho Theatre departments including Soho Theatre India and Soho Theatre Player, Creative Team, Development, Creative Engagement, Bar, new venue and other special projects as required
General
- Supporting the aims and objectives of Soho Theatre both internally and externally
- Assisting with first nights, press nights and other company events
- Communicating efficiently with the rest of the department to ensure the smooth and efficient running of the communications activities
- Answering phones as part of the general Administration Line and taking responsibility to be always fully aware of the theatre’s activities and programme of events
- Attending meetings with and on behalf of the Audience & Communications Department
- Any other duties that members of the Audience & Communications team may reasonably require
- Adhere to the theatre’s Equality & Inclusion and Health & Safety Policies at all times
- The role may require travel to Edinburgh Festival Fringe, other festivals and touring venues to support or lead on the marketing campaigns for Soho Theatre productions.
This is a guide to the nature of the work required of the Communications Officer: Marketing. It is not wholly comprehensive or restrictive and may be reviewed with the post-holder and the line manager from time to time.