The post holder helps keep campaign activity clear, coordinated and on schedule: gathering information and assets, supporting email and website updates, monitoring sales and campaign performance, keeping records accurate, and making sure useful marketing information reaches the right people at the right time. They will work to agreed briefs and priorities, with guidance from the Communications Manager: Marketing and wider Communications colleagues.
Duties & Responsibilities
Support joined-up campaigns
- Provide administrative and practical support for marketing campaigns across Soho Theatre’s venues and wider programme of activity.
- Help marketing activity reflect the full breadth of Soho Theatre: new theatre, comedy, cabaret, artists, Labs and Creative Engagement, venues, touring, international work, Food & Beverage and the wider organisation’s brand and tone of voice.
- Support the planning and delivery of marketing campaigns for shows, seasons, festivals, offers, venue activity and wider organisational priorities, including press and guest nights.
- Build and maintain positive working relationships with producers, artists, agents and visiting companies, helping gather information, assets and approvals where needed.
- Coordinate the collation and production of marketing materials, including basic design assets for on-sales, paid advertising, front-of-house activity and email campaigns.
- Manage front-of-house marketing displays, keeping materials accurate, current and well presented.
Marketing inbox and enquiries
- Monitor the shared Marketing inbox, responding to straightforward enquiries and directing messages to the right person promptly.
- Use agreed information, templates and tone of voice when replying to routine queries, checking or escalating anything that needs further input.
- Keep inbox folders, records and follow-up actions clear, current and useful for the Marketing team.
- Flag useful information from the inbox, including artist updates, producer queries, partner requests, audience feedback and campaign opportunities.
- Help make sure marketing requests, assets and approvals are followed up and passed on to the relevant colleagues in good time.
Administration & Campaign Delivery
- Support the delivery of paid advertising campaigns.
- Assist in the organisation of VIP, press and marketing guest nights.
- Track marketing expenditure and process invoices, supporting the monitoring of marketing budgets and campaign spend.
- Provide administrative support across the Marketing team as required.
- Create and schedule email marketing campaigns including solus emails and contributions to weekly newsletters.
- Coordinate promotional data swaps with partner venues and promoters.
- Update event listings and content on Soho Theatre’s website, ensuring consistency with Soho Theatre’s tone of voice.
- Assist with gathering content for paid social media campaigns.
- Monitor ticket sales using the ticketing system, running reports and tracking campaign performance.
- Ensure the setup of promotional codes, offers and sales initiatives.
- Support campaign evaluation and audience insight reporting.
Sustainability
- Support Soho Theatre’s environmental and sustainability objectives across production activity.
- Encourage sustainable approaches to production and visiting-company activity.
- Support the reuse, recycling and responsible disposal of scenery, props and production materials where appropriate. Contribute to Soho Theatre’s implementation of Theatre Green Book principles.
General
- Support the aims and objectives of Soho Theatre both internally and externally, including promoting diversity in the workplace and cultivating an inclusive work environment.
- Work collaboratively to support audiences, ticket sales, bar income and wider organisational priorities. to ensure consistency across both venues.
- Participate as a member of the team and attend relevant internal meetings and training sessions as required.
- Undertake any other duties as appropriate to the role and as agreed with Line Manager or senior leadership.
This is a guide to the nature of the work required of the role. It is not wholly comprehensive or restrictive and may be reviewed with the post holder and the line manager from time.
Person Specification
Qualities & Skills
- Ability to work at pace in a dynamic live performance environment
- Collaborative, positive and adaptable approach
- Excellent organisational and administrative skills, with strong attention to detail, discretion, tact and a sense of humour.
- Clear, accurate and friendly written and verbal communication.
- Good judgement: able to work independently where appropriate, recognise what needs checking and escalate issues clearly.
- Ability to keep on top of competing tasks, follow up and meet deadlines across multiple projects and campaigns in a busy live performance environment.
- Confidence using digital tools and platforms for marketing, administration and collaboration, including Microsoft Office.
- Comfortable working with numbers, campaign information and basic reporting, with willingness to learn how marketing budgets and campaign spend are managed.
- Strong research and information-gathering skills.
Experience
- Experience of administration in a fast-moving environment.
Desirable Experience
- Experience working across multiple venues, sites or operational teams.
- Experience of working in a theatre, live performance, the arts or a comparable creative environment.
- Experience updating websites, listings, email marketing platforms or customer-facing digital content.
- Experience using or supporting design, content or marketing tools such as Canva, Photoshop, Premiere Pro, email platforms, ticketing systems or reporting dashboards.
- Experience monitoring sales, marketing campaigns, audience data or basic performance reports.